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Make It Worth Watching
It always amazes me when I hear people talk about leveraging the power of YouTube to “go viral.” But a lot of brands don’t want to step up and create content that will actually work on YouTube. Instead...
View ArticleSocial Media Measurement
Tim Trefren recently wrote one of the best blogs I’ve ever read in regards to social media tracking (although that’s not necessarily saying much, because people seem to write vaguely about the issue)....
View ArticleStop giving “social media” all the credit
I was just reading an article about how Starbucks used social media to drive 1 million people to its stores on one day. But these stories are misleading, because it’s not really social media that got...
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Cut the Crap – No More Lofty Social Media Terms
So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content generation, conversation monitoring, blah blah...
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Going Digital? Don’t Forget Strategy
I always do my grocery shopping at the Safeway just around the corner from my house. It’s location can’t be beat, but if we’re being honest, most of the time their prices can. I regularly use my...
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Social Good for a Social Media Generation
These days, it seems like everyone is “going digital” and leveraging social media to communicate their message. But, as we’ve mentioned before, it goes way beyond just Facebook pages and Twitter...
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Have a WOMderful Thanksgiving!
The Cyphers Agency team is ready to get down on some turkey, how about you? Before we all head off for the long weekend, we thought we’d share awesome finds of the WOM persuasion with you. It’s always...
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The Future of Social Media: What’s Next?
Things in the digital marketing sphere have changed drastically over the past year. In 2010, organizations were struggling with the placement of social. Where would it live? Who would control it? Do we...
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March Madness: What does it mean for marketers?
The month of March brings many exciting things: warmer weather, St Patrick’s day, the first day of spring, and of course March Madness. For many of us, March Madness is the time of year when our...
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